It's difficult to sell anything

It's difficult to sell anything if it bears a mundane classification or title. It's tough to sell a two-hundred dollar nineteen inch television.

However, if a manufacturer produces a Flat Panel Thirty-six Inch Plasma HDTV Video Display Module with Three-Thousand Watt Surround Sound Stereo, there will be seventy-eight fools each waving five thousand dollars towards the unctuous Video Department Representative at BigDealElectronicsHyperMartEmporium LLC.

Similarly, For those in the entry level market, one brand of premium automobile dealerships presents only the Marque's specially chosen, inspected-and-serviced-to-factory-standards vehicles.

I infer they escort peons inquiring about a mere used car out to the wall behind the dealership and shoot them where blood won't splatter on the Marque's prestigious Previously Owned Models.

I once bought a mechanical pencil that boasts Power-Press Lead Advance, SuperClean Eraser, Ergonomic Grip, 0.5mm Super Leads and Life-time Durability enough to be hammered through a mahogany two-by-four by an inebriated gorilla in three blows with a six pound sledge hammer.

The pencil is ten years old and still clicks lead out as I expend it or when I snap it off. I've not encountered the gorilla so I can't attest to the pencil's ultimate durability.

Recently a store I used to visit twice each year for aficionados of finer tea re-opened. It's my British heritage dribbling through.