Cara in Duke Street has returned to the town where the business started in the Sixties.
The shop, which is in the former Betfred premises, sells women抯 clothes, bags, accessories and its own brand of shoes and boots as well as designer items.
Henley Mayor Jeni Wood attended the official opening on Saturday.
The business began as a store called Midas, also in Duke Street, which then merged with Turner shoes before the business changed its name to Cara in the Eighties.
Managing director Jim Sommerville, who joined the company in 1982, said: "It抯 nice to be back in Henley. We have been encouraged by the comments we抳e received and look forward to being here for many years to come."
The company抯 head office is in Reading and it has six other shops, including ones in Caversham and Wokingham.
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