FORT WAYNE, Ind. (WANE) - It's an event that brings tens of thousands of people to Fort Wayne every year. After record breaking attendance in 2010, this year's Vera Bradley outlet sale is ready to go at the Coliseum.
Vera Bradley’s array of handbag and accessory colors has a sort of Siren's call on women across the country.
Tens of thousands of people are expected head to the Coliseum the next five days looking for a bargain on items skyrocketing in popularity.
“There are certainly discounts of up to 65 percent off here at the outlet sale,” said Melissa Schenkel, public relations manager with Vera Bradley. “So you're going to get a great deal if you come out.”
Last year more than 65,000 people waded through a sea of long lines for record breaking attendance. Now that Vera is selling stock, organizers expect to see those numbers again.
“I think we're always anticipating about the same number depending on the marketing we're doing and the number of people we're hoping will come into the sale,” said Schenkel.
More than 65 semi trucks full of items have been unloaded for the sale. More than 1,000 workers are ready for the rush.
Shoppers will see a change outside the Coliseum this year. Organizers set up a tent in the parking lot. It will have the newest, most popular items.
As the handbags, luggage, and accessories wait to get snatched up, the event is more than just a sale for most shoppers. It’s a yearly adventure.
“They're stocking up for the entire year,” said Schenkel. “That's why so many women are happy to come shop and have a good time with their girlfriends.”
Wednesday and Thursday people who bought tickets will be shopping the sale. Those are all sold out.
Friday through Sunday the event is open to the public. Friday and Saturday it’s open from 8:00 a.m. to 8:00 p.m. Sunday it will be open from 10:00 a.m. to 5:00 p.m.
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